Strategy expert
Mr. Pornchai L. — category strategy and field-to-HQ alignment.
CRC Field Sales Execution @ CVS
Winning with strategy, execution, and sincere store relationships — experts in FMCG field sales execution for convenience stores in Thailand.
- Since 2010Strong store relationships
- Proven resultsDistribution & sales growth
- Trusted partner13+ years field experience
About CRC
Who we are
Established since 2003 as a marketing consultant and services partner.
Project lead
Ms. Kevaree P. — execution rhythm, store relationships, and delivery.
Field DNA
Built for convenience retail realities — not slideware alone.
Our DNA
F² · I · R · S² · T
Focus / FlexibilityStay focused & adapt
IdeaInnovative thinking
ResponsibilityOwn & deliver results
Solution / SpeedAct fast & efficiently
TeamworkSucceed together
Our services
Execution that moves the needle in-store
1. Field Sales Execution @ CVS
End-to-end field execution for FMCG at convenience stores.
- Distribution
- Facing
- Extra Display
- Sale-out
2. M2P Working Process & AAA Team
CRC’s M2P (Mission to Performance) process ensures seamless execution from planning to results.
KPI & Plan
Set clear targets
AAA Team
Admin, Audit & Analysis
Field Supervisor
Store visit & audit
Team Execution
In-store operations
Review & Next Plan
Performance review
3. Winning with strategy & ideas
Wine category
Educate & right assortment
Condoms category
Reserved shelf strategy
Instant noodles
Boost facing & availability
AAA Team
Accuracy, coordination, and insight
CRC’s AAA Team keeps every field execution coordinated and measurable.
Admin
Manage store data, schedules, and reporting.
Audit
Ensure store compliance and execution accuracy.
Analysis
Transform data into actionable insights.
Clear KPI alignment
Everyone works toward the same store and brand outcomes.
Real-time reporting
Field-to-HQ visibility without waiting for month-end surprises.
Continuous improvement
Data collection → verification → insight generation — then next plan.
Performance & KPI
Measured success, not assumed success
CRC measures success through clear KPIs and performance tracking.
Sales growth
YoY Current year vs last yearDisplay execution
% Stores Store coverage qualityAvailability
On-shelf SKU on-shelf rateROI impact
Campaign Campaign effectivenessCRC transforms field data into measurable business outcomes.
Coverage
Nationwide field network
CRC operates with strong field coverage across regions.
- 120+Field staff
- 20+Supervisors
- 4Regional managers
Central
Bangkok, Pathum Thani, Nonthaburi
North
Chiang Mai, Lampang, Phitsanulok
Northeast
Khon Kaen, Udon Thani, Nakhon Ratchasima
South
Surat Thani, Hat Yai, Phuket
Case studies
Impact proof from real categories
Real results from CRC’s field execution across key categories.
Wine category
- Challenge
- Limited visibility in premium stores
- Solution
- Display optimization + field audit
+25% sales lift · +40% display compliance
Condom category
- Challenge
- Low shelf presence & inconsistent promotion
- Solution
- Promotion tracker + real-time audit
+30% visibility · +20% campaign ROI
Instant noodles
- Challenge
- SKU overlap & poor planogram execution
- Solution
- Planogram discipline + field execution
+15% sales growth · +35% shelf accuracy
CRC delivers measurable growth through data-driven field execution.
Contact Trade & Sales
We’re here to connect and collaborate with partners nationwide.
Consumer Reach Co., Ltd.
Bangkok, Thailand
Tel: 0-2490-3500
Fax: 0-2490-3501-2
Available Mon–Fri, 9:00–18:00