Testing
- Blind and branded
- Concept
- Product: taste / fragrance
- Packaging / brand name
- Price
- Advertising
Market research
Insight that supports the right market decision
Clients need certainty from information — to earn share, grow sales, understand consumer need & behavior, and fulfill satisfaction in a competitive market. CRC delivers full-range research exclusively for each customer.
Offerings
Qualitative & Quantitative — design to analysis
We aim for information that is precise, clear, comprehensive, and actionable.
1. Quantitative service
Observation
- Mystery shopping
- Traffic count
Survey
- Usage & Attitude (U&A)
- Customer satisfaction
2. Qualitative study
Focus group discussion
Guided conversations that surface motivations, language, and unmet needs.
Depth interview
One-to-one exploration for sensitive topics and high-value respondents.
Actionable reporting
Clear, precise, comprehensive outputs that support decisions.
Scope
Full & non-full scaled services
Quantitative study
- Questionnaire design
- Fieldwork operation & supervision
- Editing & QC for data quality control
- Data processing (punching, coding & logic checking)
- Analysis reporting & presentation
Qualitative study
- Discussion guideline development
- Recruiting & facilities arrangement
- Moderation
- Voice or visual recording
- Simultaneous translator (if required)
- Reporting & presentation
Fieldwork
Channels & force
Face-to-face
In-home (random & quota), Home Use Test, Central Location Test, mall/street intercept.
Phone interview
Structured telephone interviewing with supervised quality standards.
Online survey
Smartphone-ready surveys for fast, scalable feedback loops.
Our fieldwork force
Managed by our own fieldwork department with experienced field managers & supervisors and nationwide coverage. Fully-trained interviewers total over 100 (about 60% in Bangkok & 40% upcountry).
Each supervisor leads a dedicated interviewer team for a specific region. Owned interviewers are based in key cities including Chonburi, Chiang Mai, Udon Thani, Khon Kaen, Songkhla & Surat — urban and rural.
Quality control
Rigorous from brief to back-check
- All interviewers / recruiters are fully briefed by a research executive.
- Briefing covers confidentiality, sample quota, sampling areas, timing, elicitation techniques, and methodology — clients are encouraged to join.
- Quantitative interviewers conduct interview simulation under Field Supervisors and Quality Controllers.
- Interview pilots run before actual fieldwork to validate questionnaire clarity.
- First batch (5–10 samples) per interviewer checked by supervisor, research executives, and QC.
- 30% questionnaire back-checking per interviewer; escalate to 100% if issues.
- Misconduct leads to discard and free replacement for the client.
- 100% questionnaires edited for logic & completion; DP specs add auto logic checks.
Data & reporting
SPSS analysis · PowerPoint delivery
Data processing is managed by our head of data processing with editors, coders, and data punchers. CRC uses SPSS for statistical analysis.
Research executives and managers co-create analytical reports with insight for market understanding and decisions. Before submission, reports must be clear, precise, comprehensive, and actionable — always delivered in PowerPoint format.
- Clear
- Decision-ready language
- Precise
- Validated fieldwork & QC
- Comprehensive
- Full analysis coverage
- Actionable
- Next-step recommendations
Start a research brief
Consumer Reach Co., Ltd.
99/34 Baan Klang Muang Sathon–Taksin 2,
Bangkor, Jomthong, Bangkok 10150
Tel: 0-2490-3500
Fax: 0-2490-3501-2